Here's why we're showing up in your inbox (and what's coming)

I get emails every week from vegan coaches, consultants, health practitioners — smart, passionate people who are doing real work in the world. They want to talk about getting clients. About pricing. About why they’re working every day but still feeling stuck.

And I can’t meet with all of them.

I physically can’t be everywhere. And honestly? That’s been driving me crazy.

So this is an experiment.

I’m building this newsletter to do something a little different — give you my honest, opinionated take on how to actually run a vegan service business. And give it to you in a way that helps you take action THIS week. Not next month. This week.

I’m talking to you if you’re a coach, consultant, trainer, educator, practitioner, freelancer — someone whose inventory lives in your head, not in your garage. You don’t have a product on a shelf. You have expertise that you’re trying to turn into a living.

And most business advice out there is built for people selling products. “Optimize your product page.” “Run ads to your e-commerce store.” “Get more reviews on your listing.”

That doesn’t help you.

You need someone who understands that selling a service is a completely different game. Your marketing looks different. Your sales process looks different. Your relationship with clients looks different. And your challenges are unique — because sometimes it feels like your business is invisible. The work is incredible, but nobody can see it on a shelf.

That’s exactly why I built Ready to Run.

Every other Tuesday, you’ll get one email from me. It’ll fall into one of three categories:

Get Clients — Real tactics for getting visible, booking calls, and converting people into paying clients. Actual scripts, approaches, and strategies I’ve used or tested. No theory.

Build Systems — How to stop running your business on chaos. Workflows, tools, templates, boundaries — the stuff that gives you your time and your sanity back.

In Real Time — What I’m personally testing, experimenting with, or figuring out right now. Not polished advice. Real-time updates on what’s working and what’s flopping. The honest version.

I’m also building a library of templates, scripts, and tools you can grab and use immediately — because telling you what to do without giving you the tools to do it has never sat right with me.

Here’s something I want you to try this week.

It’s the same thing I did when I was frustrated about not being able to help everyone. I looked at what wasn’t working in my own business. Not the big existential stuff — just one thing that was bothering me. Then I asked myself three questions:

Not “I need more clients.” Something specific. Like “people book discovery calls and then ghost me” or “I spend 4 hours a week on admin that doesn’t generate revenue.”

Not the perfect solution. Just two options. When you force yourself to see more than one angle, you stop spiraling and start thinking.

Pick the faster one. Do it. See what happens.

That’s it. That’s the framework I use every time I feel stuck. It’s not complicated. But most people never get past step one because they keep the problem vague. “I need more clients” is a wish. “Nobody replies when I send follow-up emails” is a problem you can actually fix.

🎬 Tired of reading?

Listen to a fellow entrepreneur who built something real from scratch.

Jane Harris turned $500 into a million-dollar business — and now coaches other women on how to do the same. If you're just starting out or trying to figure out your next move, this one's worth your time.

Glad you're here. Let's get to work.

— Stephanie